How These Brands Create Their Names, Part 2

We already saw how some other brands like Honest Tea, Pixar, and Toyota created their names. Now its time to see some others, if you're up for it?

Either way, here they are: Adidas, Puma, GoPro, Moleskine, Trojan, and Corona.

Adidas and Puma

It all started with two brothers in Hitler's Germany. Adolf "Adi" Dassler, the quiet shoemaker, and Rudolf Dassler, the gregarious salesman, teamed up to make and sell shoes. By the 1930's they had started to make a name for themselves and their company, Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). After Jesse Owens wore their shoes in the 1936 Summer Olympics, the brothers business really took off. However, it was not all brother love between them. They were very competitive with each other and a feud sparked up. After World War  2, the brothers went their separate ways. Adi Dassler went on to create "Adidas". Rudolf Dassler went on to create "RuDa", which eventually turned into Puma.


Typical of most California boys, they love to surf. At least that's what Nick Woodman, founder of GoPro, is all about. It was actually the inspiration for the camera he created. In a Reddit AMA, Woodman revealed that the name of the product that would eventually revolutionize how others experience extreme sports came from his wish to "go pro" in surfing. It means for him to "attack it full on, no matter what." Seems appropriate. 


The company started in 1997 and  had the mission of bringing back a piece of history that has been fading away--the art of writing... in a notebook no less! Moleskine is a tribute to the traditional notebooks that held "invaluable sketches, notes, stories, and ideas that would one day become famous paintings or the pages of beloved books." These notebooks were formerly made by a company called Modo & Modo. Moleskine is now bringing back "the legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin."




There are many theories behind the name Trojan. Most revolve around the famous story of Troy and the Trojan Horse. This would be my best guess as to what the name means. For those that don’t know the famed story, here is a brief overview. The city of Troy was impenetrable by anyone. However, Spartans (being Spartans) wanted to defeat Troy. They couldn’t find a way through or over their walls, though. So, they built a giant hollowed-out horse and presented it outside of the gates of Troy. Little did the Trojans know, Spartans were hiding inside. Once the horse was brought inside the gates Spartans burst out and destroyed them all. Fitting background for a condom company, right? I mean, they did come inside safely.


The word corona or coronita actually means 'crown' or 'little crown' in Spanish. Some say the beer gets its name from its logo which is based off the crown in the Cathedral of Our Lady of Guadalupe in the town of Puerto Vallarta, but the dates don't match up. Either way, Corona is one of the best-selling beers in the world. So, with a name like Corona, meaning what it means, it seems to fit. It is the queen of all beers, so her crown fits just right. 

What other brand names do you want to know? Tweet us!