Pandora's Rebrand

Pandora has unveiled a new logo! A simple blocked out P with a flurry of images flashing behind it. The new design brings the old and some new together in a form similar to what MTV has done with its 80’s style bringing "the look of the web to TV".

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This vibrant new design is a huge leap from its former plain single colored P with serifed text. The new design seems like it’s for a new generation slash trying to keep up with the changing generations. Pandora has been around since 2000. It has over 250 million registered users and about 80 million active users. However it has been lacking with new competitors such as Spotify, Itunes Radio, and Apple Music coming on to the scene.

The new logo and rebranding were made to reflect “the dynamic range of sound and color, visualizing the energy and emotion that artists pour into the creation of music, and that we feel as listeners”. It also reflects on the theme which Pandora inadvertently has, which is adapting and creating the different musical styles and personalities of its users.

Though this new logo and rebranding has gone over well, some felt the rebranding efforts have only been skin-deep, and felt the rebrand doesn’t have a real story that has been told. It seems like the rebrand is playing more off an idea of what they want rather than a real story. But, it’s not a bad idea.

I rather like the new logo and rebranding they have done. They shouldn't stop there, though. There is more that they can do to put them more on the level of their competition. Brands are forever changing to keep up with the competition or to create the competition. Its never a bad thing to reevaluate your brand and make the necessary changes to put you at the top. 


What do you think of the new logo and brand? What more could they do?